Briefs & ideation

A brief is the shared context for a project: its topic, audience, purpose, target length, any constraints, the questions still open, and an optional thesis. Every later stage reads from it, so a clear brief makes the rest of the work sharper.

Writing the brief

On the Brief surface you can fill the fields in directly, or chat with a coach that asks interview questions and assembles a draft from your answers. Either way, the brief stays yours to edit.

Ideation

Ideation is a coached conversation on a single document. The coach asks clarifying questions to help you develop that document’s thesis, then gathers what you said into a document-level brief. When it is ready, you can promote that into the project brief so the rest of the workflow builds on it.